Thursday, November 11, 2010

Kiss Your Chocolate Goodbye!

On the bright side, experts predict that in twenty years the US economy may finally start to begin to recover. So by the time chocolate becomes as expensive as caviar, you might be able to afford it once or twice a year if you're lucky.

The world could run out of affordable chocolate within 20 years as farmers abandon their crops in the global cocoa basket of West Africa, industry experts claim.... "In 20 years chocolate will be like caviar. It will become so rare and so expensive that the average Joe just won't be able to afford it."

[...]

The reason for this unimaginable shortage – which has been presaged by the doubling of cocoa prices in six years to an all-time high over the past three decades – is simple.

Farmers in the countries that produce the bulk of cocoa bought by the multinationals who control the market have found the crop a bitter harvest. The minimal rewards they have historically received do not provide incentives for the time-consuming work of replanting as their trees die off – a task that usually means moving to a new area of canopied forest and waiting three to five years for a new crop to mature.

[...]

Meanwhile, as the supply of the raw material diminishes, millions of new consumers in the developing world are becoming addicted to the sweet energy-fix at the end of the processing chain. "Chocolate consumption is increasing faster than cocoa production – and it's not sustainable," Tony Lass, chairman of the Cocoa Research Association, told the annual conference of Britain's Academy of Chocolate last month.

[The Independent]

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