Saturday, August 20, 2011

Can He Type?

What a raw deal this is. Burger King has a decline and they blame this guy? Why is it his fault? When the executives mess up, blame the mascot? For the failed vision? The undercooked cheese? The less than crispy fries? COME ON!

You think YOU have problems, look at this fucking guy. What kind of job can HE get? He's going to be a distraction in most places. I can't imagine him coming on the ship with me. We would hurt ourselves laughing. Maybe he can sell that ring?

If this is how corporate America treats its plastic figurine type guys imagine how they are going to treat YOU. There's no mention of a severance package. Plus his residuals are over. Get ready to climb over another drunken bum with a big plastic head on your way to work in the morning.
Fast-food chain Burger King is making a 180 degree shift in its marketing, with a decision to drop its "King" mascot and focus on — sit down before you read this! — product.

For years, Burger King had placed its bets on edgy commercials by creative powerhouse Crispin Porter + Bogusky, targeting men in their teens and 20s. Crispin's campaigns got a lot of attention, and plaudits from the advertising community. Unfortunately, however, advertising awards don't necessarily translate into sales, and Burger King has been badly lagging main rival McDonald's. According to consulting firm Technomic, Burger King's same-store sales declined 6% in the first quarter; compare that to a 3% rise for Mc Donald's.

This discrepancy in performance is not the result of McDonald's having more "creative" advertising or a hipper mascot (Ronald Mc Donald is many things — hip he's not). But while Burger King was trying to sell consumers an edgy brand image, McDonald's focused on something much more mundane: selling burgers, fries and coffee. The rest is marketing history.

Now, under new ownership, and with a new management and marketing team, Burger King is focusing on what matters: updating the stores, fixing its food and changing its image. As Alex Maccedo, SVP, marketing, put it to USA Today: "People want a reason to go back to Burger King ... There are no plans to bring the King back anytime soon."

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